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Great Podcast = Great Content Marketing Opportunity

Sunday
10:00 am
Room 204
Attend this Session

Keith Tomasek a former radio producer and award winning film maker, turned podcaster, interviews Chris Boyce, co-owner/principal of Pacific Content and former head of CBC Radio.

Pacific Content produces podcasts for big brands including Shopify’s “TGIM” and Slack’s the “Slack Variety Pack” which Fast Company described as “‘This American Life,’ meets ‘The Office,’ meets ‘Monty Python.'”

In this session we’ll review the fundamentals of audio storytelling and how to integrate them with content marketing. Not just for content marketers, this session will help any podcaster improve their podcast.

Key Take Aways

  • Interview skills to get great clips
  • Working with a producer to craft your story
  • Planning the ebb and flow of a sponsored podcast
  • Why 2 of Pacific Content's podcasts are doing so well on iTunes
Intermediate Podcasting &
Digital Media Session

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