Great Podcast = Great Content Marketing Opportunity
Attend this Session
Keith Tomasek a former radio producer and award winning film maker, turned podcaster, interviews Chris Boyce, co-owner/principal of Pacific Content and former head of CBC Radio.
Pacific Content produces podcasts for big brands including Shopify’s “TGIM” and Slack’s the “Slack Variety Pack” which Fast Company described as “‘This American Life,’ meets ‘The Office,’ meets ‘Monty Python.'”
In this session we’ll review the fundamentals of audio storytelling and how to integrate them with content marketing. Not just for content marketers, this session will help any podcaster improve their podcast.
Key Take Aways
Interview skills to get great clips
Working with a producer to craft your story
Planning the ebb and flow of a sponsored podcast
Why 2 of Pacific Content's podcasts are doing so well on iTunes