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How to run an effective online marketing strategy & the metrics that matter!

Sunday
2:00 pm
Room 185
Attend this Session

Learn how to optimize your paid marketing campaigns to maximize lead generation and ROI! A PPC campaign is a great method to stand out from the crowd on search engine results, and generate leads. To maximize results, PPC campaigns should connect to a Landing Page that has been designed for optimal performance, including A/B Testing of content, design and call-to-action.

Tracking PPC performance is vital to success, vital metrics include online conversions, AdWords goals, and offline phone call tracking.

Presenter: Bassem Ghali

Founder & Head of Client Strategy at Green Lotus Digital Agency

Winner of the Entrepreneur of the Year Award by the Canadian Association of Marketing Professionals!

Bassem is a search engine marketing strategist and speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.

Key Take Aways

  • Developing an organized campaign structure
  • Landing Page design, content and best practices
  • The latest developments in online and offline lead tracking
  • Considering product seasonality in ad campaigns
  • Ongoing ad campaign management strategies
Intermediate Social Media &
Marketing Session

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