Learn how to optimize your paid marketing campaigns to maximize lead generation and ROI! A PPC campaign is a great method to stand out from the crowd on search engine results, and generate leads. To maximize results, PPC campaigns should connect to a Landing Page that has been designed for optimal performance, including A/B Testing of content, design and call-to-action.
Tracking PPC performance is vital to success, vital metrics include online conversions, AdWords goals, and offline phone call tracking.
Presenter: Bassem Ghali
Founder & Head of Client Strategy at Green Lotus Digital Agency
Winner of the Entrepreneur of the Year Award by the Canadian Association of Marketing Professionals!
Bassem is a search engine marketing strategist and speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.
Key Take Aways
- Developing an organized campaign structure
- Landing Page design, content and best practices
- The latest developments in online and offline lead tracking
- Considering product seasonality in ad campaigns
- Ongoing ad campaign management strategies