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Killing Lorem Ipsum With Content-First UX

Saturday
11:30 am
Room 357
Attend this Session

Everyone tells you to brush, design and floss with real content, but almost no one explains how to make that happen. Across numerous content strategy projects, I’ve seen how tight deadlines, imperfect Statements of Work and bad habits allow placeholder copy to thrive. In order to defeat the scoundrel Lorem Ipsum, I’ve developed some tools and approaches for copywriters and designers that help return the crown to content.

Key Take Aways

  • How fake content causes real problems
  • What’s the deal with content-first UX?
  • Content-first UX in theory and practice
  • Modifying your current process might be easier than you think
  • Time permitting, a short and fun content exercise

Resources


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Intermediate Design &
Development Session

Speakers

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