York University brought live social media projection to its graduation ceremonies for the first time in the spring of 2015. The results were better than anyone could have expected: 6.1 million in potential reach, almost 6,000 pieces of user-generated content, and overwhelmingly positive sentiment, leading to a gold award at the 2016 international CASE Accolades competition.
Find out how the experiment went, the keys to engaging a live audience on social, the potential pitfalls, and how you can do the same at your next event.
Key Take Aways
- How to implement social media projection at your next event
- How to make a live audience want to interact with you
- The "gotchyas" to watch out for with live social media projection
- Using the data gathered in your marketing and communications
- The keys to successful experimentation online