Notice: get_currentuserinfo is deprecated since version 4.5.0! Use wp_get_current_user() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828
cat_coll_1cat_coll_2cat_coll_3erroricon-agendaicon-beericon-byicon-ccicon-emailicon-faqicon-filtericon-guideicon-hashtagicon-hotelicon-instagramicon-interactiveicon-jobsicon-learnicon-login-facebookicon-login-googleicon-login-twittericon-loginicon-logisticicon-mindsicon-minusicon-mixericon-ncicon-orgflagicon-packageicon-partyicon-plusicon-proposalsicon-removeicon-saicon-staricon-ticketsicon-travelicon-youtubeicon_filtericon_starlevel-advancedlevel-beginnerlevel-intermediatelogo-2007logo-2010logo-2014logo-2015logo-2016logo-allSingle Logo Copylogo-org1 copy + Single Logo Copylogo_exsitenotscheduledrate-0rate-1rate-2rate-3rate-4rate-nullrecivedryerson-hostscheduledsubject-business-type-panelsubject-business-type-sessionsubject-business-type-workshopsubject-community-type-panelsubject-community-type-sessionsubject-community-type-workshopsubject-culture-type-panelsubject-culture-type-sessionsubject-culture-type-workshopsubject-design-type-panelsubject-design-type-sessionsubject-design-type-workshopsubject-hacker-type-panelsubject-hacker-type-sessionsubject-hacker-type-workshopsubject-other-type-panelsubject-other-type-sessionsubject-other-type-workshopsubject-podcasting-type-panelsubject-podcasting-type-sessionsubject-podcasting-type-workshopsubject-social-type-panelsubject-social-type-sessionsubject-social-type-workshopsuccess

Notice: get_currentuserinfo is deprecated since version 4.5.0! Use wp_get_current_user() instead. in /home/podcampt/public_html/wp-includes/functions.php on line 3828

What is your ethos? Why owning a concept (even a niche concept) is critical in digital / social

Saturday
3:30 pm
Room 361
Attend this Session

Many brands want to be like Coca Cola, Apple, or Google. The issue – Coca Cola, Apple, and Google already own their respective spaces and their respective core philosophies.

With so many emerging trends, brand managers, social media coordinators, and even marketing strategists, need a way to centre their concepts and drill down to their core offering / differentiation.

That’s what I call a brand’s ethos – the concept that a brand can own fully that would be extremely hard to replicate.

I’ll share a few stories of brands (big and small) who have found their ethos and leveraged them in the digital / social space. I’ll also share a few stories of popular brands that remain lukewarm because they haven’t.

At the end of the session, I’ll share a little bit about my approach when developing concepts and how I utilize an ethos to fully-imagine / test a complete brand strategy.

Key Take Aways

  • The importance of finding your ethos
  • How brands that understand their ethos leverage it to dominate
  • Using a core philosophy as a social media litmus test
  • Creating marketing concepts / programs using an ethos
  • A few stories of brands that learned the hard-way
Intermediate Social Media &
Marketing Session

Please login to leave feeback.