Corrected By Elvis Stojko & Other Tales from Live Social Coverage

If you’ve watched your Twitter feed during ‘Empire’ or ‘The Bachelor’, you know that social media has brought appointment viewing back. Whether you love sports or not, you definitely know when your friends are watching a great (or terrible) game due to their social updates. And who doesn’t love watching the Oscars with thousands of their closest friends?

But how do you cover these events as a brand or corporation? What is expected by your audience? How do you prepare? What resources do you need? And what happens if a two-time Olympic medallist calls you out on a mistake?

Join Nicole Winchester, who has managed CBC Sports’ social media coverage of the 2014 Sochi Olympics and the 2015 PanAm Games, as well as several primetime scripted and factual shows on CBC. She’s been talking about TV online since people did it on IRC, and will continue to do so until they pull her devices from her cold, dead hands.