How to run an effective online marketing strategy & the metrics that matter!

Learn how to optimize your paid marketing campaigns to maximize lead generation and ROI! A PPC campaign is a great method to stand out from the crowd on search engine results, and generate leads. To maximize results, PPC campaigns should connect to a Landing Page that has been designed for optimal performance, including A/B Testing of content, design and call-to-action.

Tracking PPC performance is vital to success, vital metrics include online conversions, AdWords goals, and offline phone call tracking.

Presenter: Bassem Ghali

Founder & Head of Client Strategy at Green Lotus Digital Agency

Winner of the Entrepreneur of the Year Award by the Canadian Association of Marketing Professionals!

Bassem is a search engine marketing strategist and speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.