SEO Brand Management! What Does Your Brand Means to Consumers?
You are your brand – all entrepreneurs and business owners are representatives of their brand, online and offline. SEO branding is necessary for any business! Building brand recognition and trust online is the first step to generating leads, in the eyes of consumers, a high search engine ranking equals high quality. Build your brand online by improving your search engine ranking and take over the 1st page of search results!
Presenter: Bassem Ghali
Founder & Head of Client Strategy at Green Lotus Digital Agency
Winner of the Entrepreneur of the Year Award by the Canadian Association of Marketing Professionals!
Bassem is a search engine marketing strategist and speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.
Key Take Aways
- How to optimize your website and rank higher on search engines, for both your brand and name!
- How to understand the importance of social factors in search, don’t ignore Google+, and follow best practices.
- How to outrank your competitors with Local SEO and citations
- How to create quality videos and take advantage of YouTube, the 2nd largest search engine, and implement a video marketing strategy
