Social in real life: how York U won gold by bringing social to live events

York University brought live social media projection to its graduation ceremonies for the first time in the spring of 2015. The results were better than anyone could have expected: 6.1 million in potential reach, almost 6,000 pieces of user-generated content, and overwhelmingly positive sentiment, leading to a gold award at the 2016 international CASE Accolades competition.

Find out how the experiment went, the keys to engaging a live audience on social, the potential pitfalls, and how you can do the same at your next event.